Development Talk

Red Card. Photo: Kolkatafootball.com

Red Card. Photo: Kolkatafootball.com

Referees have shown quite a few red cards during the 2010 FIFA World Cup. The most memorable for South African fans will be the red card Bafana Bafana goalkeeper Itumeleng Khune received in the game against Uruguay.

It was France’s turn for a red card in their game against South Africa when Yousuff Gourcuff was sent off. Brazilian fans were upset when their team’s star, Kaka, was given a red card in their game against Ivory Coast. And last night, in their game against Spain, a red card for Ricardo Costa rubbed salt in the wounds of a loosing Portugal.

According to FIFA’s rules a red card can be given when a very dangerous tackle is made, when an opponent is fouled to keep him from scoring, when a player uses his hands to deny the opposition an opportunity to score, or when the player becomes abusive, offensive or violent.

Scrutinize, a national campaign being undertaken in South Africa by USAID/Johns Hopkins University/JHU Program, which aims to educate the public on the risks of HIV/AIDS, is now also using a red card in their campaigns. Just like a referee would produce a red card if a player exhibits dangerous behaviour, Scrutinize is urging South Africans to recognise dangerous sexual behaviour and “give it the red card”. Do not entertain it, simply send it “off the field” and out of your life.

Watch one of the animated Scrutinize TV commercials using the red card metaphor to highlight the dangers of risky sexual behaviour:

Because major events such as the Soccer World Cup creates the possibility for predators to perpetrate human trafficking, Free Generation International is also using the “red card” against forced labour and sexual slavery. Their website gives safety tips to members of the public and tells you how to recognise a victim of human trafficking. There is a toll-free number to call for help. To create awareness about human trafficking, you can download a picture of a red card and paste it to your website or send it to your friends and family.

Creative Consulting & Development Works has pasted the card here to show our support:

Red Card. Photo: Free Generation International

Red Card. Photo: Free Generation International

Bret Jackelow (right) spoke at the breakfast and was thanked by Dani Janks (left)

Bret Jackelow (right) spoke at the breakfast and was thanked by Dani Janks (left)

“The question is how you can make a positive difference in the situation that you are in and not why you are in it.” Inspiring words by speaker Bret Jackelow, who recently completed the New York City Marathon and won a gold medal, despite being disabled after a severe car crash.

Jackelow spoke at the Mamelani Projects Women’s Fundraising Breakfast in honor of World Aids Day. He hoped to inspire those attending to make a difference in the lives of others, as he would not be where he is today, if it had not been for the support of ordinary people, helping where they can.

Mamelani Projects is a non-profit organisation that facilitates community development projects with the aim to improve the lives of people living in marginalised communities. They manage to reach 1000 women in a year, informing them about HIV/AIDS and access to services.

In a video shown at the breakfast, community members expressed their belief that Mamelani is a starting step to reducing the spread of the disease.

Valuing World Aids Day, the organisation saw it as an opportunity to promote universal access and human rights.

The Mamelani Projects Fundraising Breakfast was held at Coffee Time in Cape Town

The Mamelani Projects Fundraising Breakfast was held at Coffee Time in Cape Town

They believe that every human being has the right and responsibility to have a basic understanding of how their own body works and what steps can be taken to stay healthy.

Through their programmes they aim to empower women, so that they can better their lives. You need to take care of yourself before you can take care of others.

Developments Works attended the fundraising breakfast and recognises the need to support those who have taken initiative in helping build healthier communities.

For more information visit the Mamelani Projects website.

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